As I said in my last post, music and fashion go hand in hand as cultural arts. South By Southwest is one of the largest US music festivals; Featuring artists from all over the world it is notorious for showcasing individuals in three different categories throughout the week. Beginning with Interactive, followed by Film and topped off with a nice five day encore of Music, it only seems natural to throw fashion into the mix. SXSW did just that by setting the stage, or runway rather, for "Style X." Anchored by pop-up vendors serving as a one-stop shop for your retail therapy itch, it's brilliant marketing exposure for both small and large businesses within the fashion industry. Some designers feature pieces at their booths as well as on the runway during the fashion shows, where musicians take center stage for a different reason...as the models! I love this concept. I feel like most musicians already convey strong individuality through their appearance. This idea throws a nice, twisted (in a good way) edge onto the runway.
Friday night I got the opportunity to volunteer for the evening with Style X and worked the "Musician Gifting" booth. Unfortunately when you're working for a fashion event you are limited to "play time," so I'm lacking in pictures, but I did pick up on some pretty interesting things...
Parking in downtown Austin for any event is sometimes an event in itself. Shockingly, it seemed to all go smoothly this time around. Parking on the tenth floor of a garage didn't even seem so bad, especially when accompanied by some thrifty (FREE) roof music...
When I first popped into the exhibit hall at Austin's Convention Center I approached a booth promoting "The Convertible Dress." While we've all seen this done, I don't think we've seen it exceed a consumers expectations like I believe this one will. After speaking with the visionary, Cat Biggar, her incredible personality and design practicality won me over! Aside from the fact that you can convert the dress into 50+ ways, I love that it has pockets, gloves and yes, even a scarf. Made from eco-friendly fabric and manufactured in the United States, this is a super buy for any Austinite! Currently based in San Francisco, (hopefully Texas soon) anyone can read up on or purchase their own TCD at www.theconvertibledress.com
 |
| Modeling TCD at SXSW's Style X |
 |
After some chair setup... |
 |
I ran into a little dotty with some lime. Love the pairing. Working the musician gifting booth was quite entertaining. I met a few bands from all over the world including Tokyo, United Kingdom, Jamaica and Canada. One particular that stuck out to me was Antonio Lulic, from England. After checking him out online I found a nice surprise. There's a naturalness about his voice you can't help but enjoy. |
Check him out! http://www.antoniolulic.com/music/
Cheers,
Em
No comments:
Post a Comment